....... as long as it is kept a secret !
A patent lasts 20 years
A trademark can go on forever as long as it is kept alive
Likewise a trade secret can last a long time as long as it is kept a secret just like the Coca Cola recipe!
(Caveat - just remember what Mark Twain said about keeping secrets though)
("Two men can keep a secret just as long as one of them is dead!" - Mark Twain)
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For over 20 years I have been helping business to Win With IP: Using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks.
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Author: John Pryor Exalt IP