Brand Tuned

How important is it that your surgeon understands medicine?
How important is it that your brand manager understands IP?

Shireen Smith is leading the charge to inform branding professionals about the brand IP essentials to avoid costly mistakes and re-work in the branding and brand management process. 

Brand is one of the most valuable intellectual property rights yet many branding professionals are making the same mistakes over again putting their brand and reputation at stake. 

This is must watch for all people involved in branding

#brandmanager #brand #intellectualproperty