10 years of digitisation in just 12 months.
Many technology vendors have had a great year as resistant businesses urgently embraced tech to keep the wheels turning and data secure. For example paper based processes were suddenly no longer an option for IP firms and this is to the benefit of clients who should now receive better service with lower risk of error.
As with everything else brand value, acquisition, perception and loyalty all happen online. Fake websites stealing data, selling fake products, redirecting customers into traps are now at critical threat levels. By watching online you can stop ‘highway robbers’ stealing and profiting from your brand.
Trademark Watching cannot remain analogue and, as with the move away from paper, must include Digital Watching of Trademarks as well.
Contact me to learn about Lexdech Digital Trademark Watching: firstname.lastname@example.org
#startups #entrepreneurship #technologyy #digitalmarketing #branding
Author: John Pryor Exalt IP