Do I want my brand to be an action word ?

NO !

It may feel like success to get the world 'googling' or 'hoovering' or 'velcroing'

but

from an IP protection perspective if a word becomes generic then it is difficult to protect with a registered trademark (R)

Please watch this humourous video from the Intellectual Property lawyers at Velcro asking you to use 'hook and loop' instead !
www.youtube.com/watch?v=rRi8LptvFZY

Confused? You are not the only one.
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