How much will your website downtime cost you ?

$12m to £13m sales an hour from one domain name?
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Ad revenues for #Facebook are $13.3m an hour on average. So last week’s downtime cost the business $99m in lost ad revenues according to #Forbes.
 
At the start of September, the #Apple App Store and iTunes Store suffered a downtime of about 10 hours. For the better part of the day, customers were unable to access the stores, purchase music or apps, or make payments using the Apple Pay payment system. The problem has been attributed to “a configuration blunder” of its domain name system setup.
 
Amazon suffered a glitch on in August this year leaving its amazon.com website inaccessible for approximately 13 minutes. #Amazon sells about $12.2m an hour on average (peak times would be much more). 13 minutes seems like nothing, but these lost 13m minutes equate to a $2,646,501 price tag in lost sales (based on 2015 reported earnings).  
 
For many companies, a $100 million drop in revenue over any time period would be a major catastrophe. For the FAANGs it is (for now) a drop in the ocean.

​With all business now conducted online and to a much greater extent than was the case in March 2020, the question becomes:
 
What impact would website downtime have on your business?
 

• #Revenue. Customers that may have bought from you buy from elsewhere instead.
• #Reputation. Customers that rely on your website for a service will become disgruntled which may consequently damage your reputation
• #Brand. If customers lose confidence the value of your brand diminishes.
• #Security. Customers are more likely to worry about the safety and security of using your service via the website.

 
With amazon.com domain name (URL) producing $205,000 of sales very minute you can be sure that the business has taken every (technical, security, legal and administrative) step possible to make that website ultra-secure. If an outage / downtime can happen to Amazon for 13 minutes, then it can happen to you and your business for hours, days etc.
 
What steps have you taken to protect your business website?
 
For example, are you aware about Domain locks?
 
#Domainlocks were first introduced in the .COM domain extension in response to bad actors gaining illegitimate access to registry and registrar platforms to make unauthorized changes to domain name records.
 
There are two different types of locks available:

• #Registrarlocks that are prefaced with [client]
• #Registrylocks that are prefaced with [server]

 
On December 23, 2019, unknown attackers began contacting customer support people at a popular domain name registrar saying they had just purchased the domain e-hawk.net — which is part of a service that helps Web sites detect and block fraud — and that they were having trouble transferring the domain.
 
The real owner of e-hawk.net is a security expert who has spent much of his career making life harder for cybercrooks and spammers. He had already protected the domain with a “registrar lock,” a service that requires the registrar to confirm any requested changes with the domain owner via whatever communications method is specified by the registrant.
 
 Contact me to learn more about your protecting your website and brand online: john@exaltip.com


#Facebook #Apple #Amazon #Brand #Reputation #Domainlocks
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