How to choose a brand name that lasts?
Your business matters as does your success. Your reputation will reside in the quality of your work and be recognised by your name, so make sure you choose a name that you will not have to change later….
….because another business challenges you and you lose the rights to use it; because it means something odd in Spanish; or you cannot use it in France etc.
A lot of naming going on:
In the UK, one study found that 835,494 new companies were registered in the year to January 2021. That was 41% higher than the previous 12-month period.
Meanwhile, 4.4 million businesses were reported to have been set-up in the US last year, 24% more than in 2019.
Your name matters.
Creative brainstorms for names are great, but equally important is checking with trademark registries and online (domains; websites and social media) that it will be available to you for the kind of business you have.
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Author: John Pryor Exalt IP