Your business matters as does your success. Your reputation will reside in the quality of your work and be recognised by your name, so make sure you choose a name that you will not have to change later…. ….because another business challenges you and you lose the rights to use it; because it means something odd in Spanish; or you cannot use it in France etc.
A lot of naming going on: In the UK, one study found that 835,494 new companies were registered in the year to January 2021. That was 41% higher than the previous 12-month period. Meanwhile, 4.4 million businesses were reported to have been set-up in the US last year, 24% more than in 2019.
Your name matters. Creative brainstorms for names are great, but equally important is checking with trademark registries and online (domains; websites and social media) that it will be available to you for the kind of business you have.
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