IP does not have to be complex or expensive, but you do need it.

IP law uses jargon – a language for the practitioner not the user and pricing that seems a bit ‘'bling’, but it does not have to be that way.
IP should be business focussed and cost effective for the stage of the cycle your business is at. For example, few people use the free IP rights readily available to all businesses like: Trade Secrets, TM or ©.
 
Investors are increasingly IP savvy and are looking for the IP protections to be in place to prevent someone else setting up in competition or stealing your idea, concept and business.
 
Every business should have some form of IP strategy and roadmap in place. Why invest all your time, energy and resources into creating something amazing only for someone else to walk off with it? 
 
The time to sort out your IP is now – leave it too long and it gets far too ‘bling bling’ to resolve.

#startup #IP #innovation #brand