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Is your brand protection really comprehensive?

2/24/2022

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Brand is a true intangible asset. Loyal customers have an emotional and expressive connection to a brand. The reputation of the product and company associated with the brand, support this connection.

In my opinion far too few businesses undertake thorough, active and comprehensive brand protection and this due is in part because internal organisation means responsibilities are split between legal, marketing and IT.
 
Protection of the brand requires comprehensive measures.

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​The key monitoring aspects for comprehensive brand protection are trademark, domain name, website and social media search.
  • Trademark search identifies infringing trademarks being registered
  • Domain name search is highly valuable because it indicates potential future business activity (even before the website is live), trademark infringements, but also helps indicate serious counterfeit issues and phishing attempts
  • Website search shows live websites and identifies trademark and copyright infringement
  • Social media monitoring also identifies counterfeiting and also harmful activity that may damage the brand reputation
 
Contact me to learn more about comprehensive brand protection
Helping business to increase value by using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #Innovations with #Patents and #Brands with Registered #Trademarks also with Unregistered Trademarks, #DigitalBrand #BrandProtection and #SocialMedia. ​Help with using #Copyright and #TradeSecrets to protect your Software and Business. 

We Can Help You so call +447587885131 for a Confidential and Free Initial Chat or check www.Exaltip.com for more information.     

#intellectualpropertysolutions #valuedrivingintellectualproperty #entrepreneurs #startups #founders #brand #innovation #knowhow #reputation #intellectualproperty
#smallbusiness #smallbusinessowner #smallbusinesssupport 
#startup #innovation #UKbusiness #SME #IP #intellectualproperty #smallbusinessuk #smallbusiness #smebusiness #smallbusinessowners #smallbusinessownerlife #onlinebusinessuk #onlinebusiness

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    Author: John Pryor Exalt IP



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