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What is your response to brand / reputation damage?

6/24/2022

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How do you respond when your brand and reputation take a hit?
How do you minimise the damage?
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Photo courtesy of Ricardo IV Tamayo on Unsplash
​Brand, Reputation, Cyber Attack & Data Breach and Innovation are amongst the top 10 risk issues businesses face today. ​
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We Can Help You so get in touch email john@exaltip.com or call +447587885131 for a Confidential and Free Initial Chat or check www.Exaltip.com for more information.     
 
Helping business to increase value by using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks. 
Help with using #Copyright and #TradeSecrets to protect your Software and Business. 
#DigitalBrand #BrandProtection and #SocialMedia.
#IPMonetisation, #IPBrokerage and #IPFunding solutions.

​
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Trust vs performance what matters most?

6/24/2022

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If you lose trust in your favoured brand, business provider what happens?

​Do you measure trust in your business?
Trust is an intangible asset. 
Trust takes time and effort to earn.
It can be lost or diminished in a heart beat. 

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We Can Help You so get in touch email john@exaltip.com or call +447587885131 for a Confidential and Free Initial Chat or check www.Exaltip.com for more information.     
 
Helping business to increase value by using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks. 
Help with using #Copyright and #TradeSecrets to protect your Software and Business. 
#DigitalBrand #BrandProtection and #SocialMedia.
#IPMonetisation, #IPBrokerage and #IPFunding solutions

​

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How important is trust?

6/22/2022

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Is trust is the beating heart of a business or brand ?
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Yorkshire has been crowned as the most trustworthy accent in the UK, with a recent study finding it to be 'intelligent' and 'calming'.
The accent was also found to be motivating and top for customer service 

​
So the Yorkshire accent is trustworthy

What else can you do to improve and protect trust in your business and brand?
​

We Can Help You so get in touch email john@exaltip.com or call +447587885131 for a Confidential and Free Initial Chat or check www.Exaltip.com for more information.     
 
Helping business to increase value by using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks. 
Help with using #Copyright and #TradeSecrets to protect your Software and Business. 
#DigitalBrand #BrandProtection and #SocialMedia.
#IPMonetisation, #IPBrokerage and #IPFunding solutions.

​

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Real cost of counterfeits - lives?

6/22/2022

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It might be too good to be true

What does it matter anyway?

Well .... fake food, drugs, mechanical and electrical items can cause direct harm. 

But more seriously counterfeiting is low risk way for organised crime and terrorists to raise funds for their nefarious activities. 

Look carefully before you 'leap' and hand over the £ $ €

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Protecting your business Ideas, Creativity, Invention and Competitive Advantage with Intellectual Property
We Can Help You so get in touch email john@exaltip.com or call +447587885131 for a Confidential and Free Initial Chat or check www.Exaltip.com for more information.     
 
Helping business to increase value by using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks. 
Help with using #Copyright and #TradeSecrets to protect your Software and Business. 
#DigitalBrand #BrandProtection and #SocialMedia.
#IPMonetisation, #IPBrokerage and #IPFunding solutions

​
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How do you protect creativity?

6/20/2022

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Research carried out for the V&A museum has shown that:
  • 82% of Britons (over 44 million of us) consider ourselves to be creative in some form, and
  • 57% believe that creativity is important to us. 

IP not only protects ‘creativity’ and innovation it also provides a  mechanism to safely share it and receive the rewards.

Know your IP rights ™  ​
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Image courtesy of V&A
Protecting your business Ideas, Creativity, Invention and Competitive Advantage with Intellectual Property
We Can Help You so get in touch email john@exaltip.com or call +447587885131 for a Confidential and Free Initial Chat or check www.Exaltip.com for more information.     
 
Helping business to increase value by using intellectual property to protect ideas, creations, inventions, and competitive advantage.
Protecting #IntangibleAssets #Innovations with #Patents #TradeSecrets #Copyright #Designs and #Brands with Registered #Trademarks also with Unregistered Trademarks. 
Help with using #Copyright and #TradeSecrets to protect your Software and Business. 
#DigitalBrand #BrandProtection and #SocialMedia.
#IPMonetisation, #IPBrokerage and #IPFunding solutions.

​‘Know your IP rights’ ™  ​
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    Author: John Pryor Exalt IP



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