In July, Vladimir Putin signed a new law reserving the use of the word ‘champagne’ in the Russian market for sparkling wines produced in Russia!
The English version, which is winning prizes by the way, has to make do with ‘sparkling wine’ and ‘traditional methods’ as opposed to ‘champagne’ and ‘method champenoise’, due to the armies of lawyers defending the trademark rights for the use of ‘champagne’ only for producers from Epernay, France.
French champagne imported into Russia can no longer call itself...champagne. The market must be sizeable, because many French champagne producers are cave-ing in. Moët Hennessy, arguably the most recognizable French champagne, said it has already spent hundreds of thousands of euros to change its labels to comply with the new Russian law!
What’s next - Wensleydale cheese?
#champagne #vladimirputin #trademark #chilternvalleywines
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Author: John Pryor Exalt IP