The sneaker market is worth £6billion and last year eBay sold a pair every 9 seconds! Nike Yeezy Twos, which when released retailed at £130, are now worth around £9,000. As a result of this value and high demand there are a large number of counterfeits around.
Some of the marketplaces are seeking to reduce counterfeits, for example both eBay and Stock-X, unpack and examine the higher value sneakers.
Highly trained noses can spot a fake (and I guess a used) sneaker from the odour! The stitching, labels and gluing are important and experts can easily tell if a cheap material has been used. Apparently the counterfeit smell is somewhat chemical, comparable to nail varnish, whereas the genuine sneaker smells more like tennis balls!
Our services can also help you sniff out fakes using online trademark watching. www.exaltip.com #counterfeits #entrepreneurship #technology #creativity #smallbusiness #digitalmarketing #trademarkwatching