Exalt IP

Copyright

10 October 2024 · Copyright, Influencer, Music, Social Media

Hotel Mood Music Copyright Issue Not Good For Sony

Social Media influencers using music in their posts for a commercial purpose. Marriott Hotel were using Sony music in social media posts. Some posts were using influencers and others were directly attributable. Sony claimed they were owed $139m license fees and damages for copyright issues connected to the unlicensed usage of the music and […]

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5 October 2024 · Articles, Brand, Copyright, Influencer, Music, Social Media

Social Media Influencer Declared Bankrupt After Post With Abba

Social Media Influencer Katrin Szymborska’s company declared bankrupt in August 2024. The same year she received two hefty fines, contributing to the demise of her company. Fined for Using Music on Social Media She was fined 1m SEK for hidden advertising i.e. not declaring her paid promotions, then in June this year for using Abba […]

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12 September 2024 · Brand, Copyright, IP Value

The Best Businesses Know Their Value Drivers and Their Linkages To IP

What is it that drives value in your business? What differentiates your business? What enables you to retain higher margins? Do LVMH know how their to protect the luxury, exclusivity and quality aspect of their brands with trademarks, copyright, designs, trade secrets, patents, contracts and brand protection strategies? Do Gillette know how to protect every […]

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Starbuds is too close to Starbucks never mind the dope smoking lady

2 July 2024 · Brand, Copyright, Trademark

Starbuds too close to Starbucks never mind the dope smoking lady

Starbuds too close to Starbucks never mind the dope smoking lady . Starbuds is smokin, but for how long? Starbuds are getting the publicity but the party will end and they could be liable for significant damages in compensation for all the sales made using this logo. It is no surprise that Starbucks is not […]

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4 June 2024 · Articles, Copyright, Trademark

AI voice and video cloning will dupe us all.

Its not Just Scarlett Johansson and her voice. Celebrities are under fire with their reputations at stake. Fake celebrity product endorsements are realistic and believable. Political influence We will see wave after wave of fake political endorsements from celebrities during this year of global elections, with real power to influence voter behaviour. Donate to a […]

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16 May 2024 · Copyright, Entrepreneurship, Trademark

How Do I Copyright My Company Name?

The short answer is you can’t. The longer answer is you can protect your company name, brand, reputation, innovation, creativity and knowledge using intellectual property rights. You can protect your company name with trademarks. Copyright and Intellectual Property are used interchangeably but they should not be really. I am John Pryor, making IP accessible and […]

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23 February 2024 · Articles, Copyright, Design, Innovation, Trademark

What is Intellectual Property (IP) actually?

What does the intellectual property (IP) jargon mean? Why is there so much jargon in IP? What are the key IP terms? Too many people confuse the terms, because IP ‘jargonese’ is designed to keep us out! Think about it developing your own language provides barriers to entry and jobs for life. Education on IP […]

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25 January 2023 · Articles, Copyright

What is Passing Off?

Even if you are called Harold a launching your business called ‘Harolds’ using the same font and the gold and green colouration as ‘Harrods’ the luxury department store is not going to work too well. Passing off is where a business sells goods or services under the pretence that they are the those of another. […]

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