Exalt IP

IP Education

19 November 2024 · Articles, Confidential Information, Innovation, IP Culture, IP Education, Trade secrets

Tesla Shares Innovation With Supplier, But Struggles To Keep Secrets

Tesla Sues A Major Supplier For Patenting Their Invention. Thank you to Prof. Dr. Alexander J. Wurzer Director IP Management Training for curating this excellent podcast on the importance of trade secrets and how it fits into strategy. You cannot innovate in isolation and working with partners and suppliers is crucial in this, but how […]

Read More

13 November 2024 · Articles, Innovation, Investors, IP Culture, IP Education, IP Strategy, IP Value, Patents, Trade secrets

The Great Patent Myth. What Is A Patent Really Worth?

I once worked with a small business where they had spent $1m on patent filings for a particular invention. The business pivoted away from the invention but it was assumed that there would be 5X return on cost spend through sale or licensing of the patents. Sadly there was no value in the patents. Another […]

Read More

8 November 2024 · Articles, Brand, Influencer, IP Education, IP Strategy, IP Value, Social Media, Trademark

Defending Registered Trademarks – Article in The Times newspaper

Why Portakabin is Entitled to Fight its Trademark Battle I was very pleased to be quoted in Friday’s The Times. A brilliant article by Harry Wallop demonstrating the importance of defending brand value and reputation using registered trademark rights. The importance of careful selection and management, also surveillance, throughout the life of the brand to […]

Read More

18 September 2024 · IP Culture, IP Education, IP Strategy

How Do You Protect The IP In Your Business For Free?

First understand your value drivers Then work out how to protect those with contracts, technical measures and IP (intellectual property). You can start today with unregistered rights such as Copyright, Trademarks, Designs and Trade Secrets. You can engage an adviser such as an IP lawyer or you could use an IP business adviser like me […]

Read More

22 May 2024 · IP Education, IP Strategy, IP Value

Should We Be Worried That Chinese Education on IP is Much Better Than Ours ?

Standards of Education ‘The average 11 year old in China knows more about IP than PhD students in the UK’, Ian Harvey, Professor Imperial College London. IP Value With the majority of the value in any business today being protected by IP should we be concerned that IP education is so poor? UK IP Education […]

Read More