Social Media

8 November 2024 · Articles, Brand, Influencer, IP Education, IP Strategy, IP Value, Social Media, Trademark

Defending Registered Trademarks – Article in The Times newspaper

Why Portakabin is Entitled to Fight its Trademark Battle I was very pleased to be quoted in Friday’s The Times. A brilliant article by Harry Wallop demonstrating the importance of defending brand value and reputation using registered trademark rights. The importance of careful selection and management, also surveillance, throughout the life of the brand to […]

10 October 2024 · Copyright, Influencer, Music, Social Media

Hotel Mood Music Copyright Issue Not Good For Sony

Social Media influencers using music in their posts for a commercial purpose. Marriott Hotel were using Sony music in social media posts. Some posts were using influencers and others were directly attributable. Sony claimed they were owed $139m license fees and damages for copyright issues connected to the unlicensed usage of the music and […]

5 October 2024 · Articles, Brand, Copyright, Influencer, Music, Social Media

Social Media Influencer Declared Bankrupt After Post With Abba

Social Media Influencer Katrin Szymborska’s company declared bankrupt in August 2024. The same year she received two hefty fines, contributing to the demise of her company. Fined for Using Music on Social Media She was fined 1m SEK for hidden advertising i.e. not declaring her paid promotions, then in June this year for using Abba […]

25 September 2024 · Counterfeit, Fakes, Social Media

The Great Woolly Cardigan Fleecing – When Furry Turns Fake!

Woolly, furry, cosy cardigans looked great on Facebook But when they were delivered ‘Not So Much’ The product was not wool at all but polyester with a photograph printed on the material giving the woolly, furry effect! Pump and dump on social media then close down and move on Be careful I know friends and […]

26 June 2024 · Articles, Brand, Social Media, Trademark

Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously.

‘Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously’. Michael Hobbs. CHOOSE CAREFULLY If you are a small, specialist nutrition brand from Wigan, why would you knowingly step on the toes of food giants like Nestle, and call your product ‘Crunch’? ‘Why? Because name spaces – the […]

23 June 2024 · Brand, Social Media

Why Is It Important For Social Media Influencers To Choose The Right Name?

Why Is It Important For Social Media Influencers To Choose The Right Name? Think twice before you choose a social media name. Do some research ask someone like Exalt IP to help you search. It might well save you a whole host of trouble later.