Exalt IP

Trade Mark

31 January 2025 · Articles, Contracts, Strategy, Trade Mark, Trademark

Does Your Trademark Strategy Mind the Gap?

Transport for London just lost the first round in a fight with Gap Inc. over a recent trademark application that included sunglasses, bags, wallets and umbrellas! Anyone who has travelled on the London Underground will be familiar with the ‘Mind The Gap’ announcement and floor statements, asking you take care when stepping on and off […]

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30 January 2025 · Confidential Information, Domain Name, Information Security, Strategy, Trade Mark, Trademark

How your people lost a $billion asset

𝗛𝗼𝘄 𝗬𝗼𝘂𝗿 𝗣𝗲𝗼𝗽𝗹𝗲 𝗟𝗼𝘀𝘁 𝗮 $𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗔𝘀𝘀𝗲𝘁 People are your biggest strength and your biggest weakness. How can you let a $billion domain name lapse? In 2015 Google.com was bought for $12. In 2021 google.com.ar was bought for $2. These domain names are used to run billion-dollar businesses so how can these assets be ‘mistakenly […]

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24 January 2025 · Brand, Counterfeit, Cyber Security, Information Security, Trade Mark, Trademark

You’re Authentic? Really? Why No Registered Trademark?

Can you be authentic without a registered trademark? Not with Google, or Outlook, or Outlook, or Microsoft, or Amazon, or MailChimp……….etc. The blue tick (or check mark) is being applied beyond social media, as proof of authenticity, but to get the blue tick you need to have a trademark registered with the an approved intellectual […]

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