In 2017 Kurt Hesse argued that Ferrari had not made genuine use of the Testarossa trademark between 2010 and 2015.
The court agreed and revoked the trademark, citing a lack of commercial activity under the name during that period.
2nd July 2025 the court over turned this earlier ruling, because although not making new cars the second-hand market was alive, and Ferrari continued to certify and authenticate genuine cars and parts. This was deemed to constitute genuine and continued use of the trademark!
There have been a few recent high profile trademark challenges for lack of use, it is good to use this iconic trademark Testarossa back where it belongs.
Eight years legal battles vs a bit of forward thinking I know what I would prefer.
Can a Ferrari Testarossa be anything other than red?
