"Think of IP as anything your company knows that gives it a competitive advantage i.e. anything that you would want to keep secret from your competition and /or prevent them from copying".
Most senior management will be able to list trademarks, patents and some copyright, but how about all the other intangible things to give your company a competitive advantage?
I am talking about things such as trade secrets, customer lists, know how, proprietary data, supplier agreements, digital brand equity, software code, etc.
If a business hasn't captured these aspects of its intellectual property, then it probably isn't protecting them nor deriving value from them.
If the business does not value this intellectual property, then nobody else will.
Why does this matter?
Well quite simply if you don't know what you've got and you're not managing it there is every chance that is it is leaking or being misappropriated, either inadvertently or deliberately.
What our clients say about us:
We help startups, scaleups and shakeups to audit, identify, manage and protect IP, and importantly to use IP to drive the value of the business. Our expertise is drawn from many years of IP service. We are not a law firm. We have a global network of IP experts including lawyers for any IP legal work, such as patent registration.
You cannot manage what you cannot see
You will have intellectual property in your business. The key is to know what makes your business unique and stand out from the rest, finally to know how you can best capitalise and defend that uniqueness.
Do you want to know how your intellectual property (IP) can help you to:
Starting is Easy
1. Free discovery call to identify IP business requirements
2. A clear IP Business Plan. We Coach you on how to implement it or help you get it done
3. You enjoy success. Straightforward. We’re here to make that happen
IP sits alongside the business plan and complements the business growth at every step of the way.
Don't wait until it is too late, start today.