Exalt IP

brands

29 August 2024 · Articles, Brand, Counterfeit, Sport

Fake Football Shirts Fair Play or Foul Play?

Footie shirt for £80 or £15? Counterfeit football shirts are big business But for who? The football clubs charge a fortune to use their brand logo. The recent Adidas deal has them paying £900m over 10 years to Manchester United. To recoup costs manufacturers put the prices up and up until the pips squeak. It […]

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25 January 2023 · Articles, Copyright

What is Passing Off?

Even if you are called Harold a launching your business called ‘Harolds’ using the same font and the gold and green colouration as ‘Harrods’ the luxury department store is not going to work too well. Passing off is where a business sells goods or services under the pretence that they are the those of another. […]

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LEGO and Louis Vuitton brand collaboration

5 December 2022 · Articles, IP Value

Why do some brands have long legs?

How do you transform a family owned plastic children’s play brick business that is much copied and counterfeited into one that sits alongside luxury goods brands?

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20 October 2022 · Articles, Trademark

Do I really need a trademark?

Trademark registration depends on your business objectives for that trademark: For example do you envisage that you will be trading in France in the next five years?

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