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contracts

7 November 2022 · Articles, IP Value, Trademark

What can Kanye West teach you about Intellectual Property?

A couple of key lessons in October 2022 apparently: 1. When signing a long term business deal with a partner make sure to clearly outline who will own the intellectual property after the relationship ends: In October Adidas broke up with Kanye terminating a multi $bn shoe partnership ……the Adidas lawyers made sure they were […]

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