Exalt IP

Brand

12 September 2024 · Brand, Copyright, IP Value

The Best Businesses Know Their Value Drivers and Their Linkages To IP

What is it that drives value in your business? What differentiates your business? What enables you to retain higher margins? Do LVMH know how their to protect the luxury, exclusivity and quality aspect of their brands with trademarks, copyright, designs, trade secrets, patents, contracts and brand protection strategies? Do Gillette know how to protect every […]

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2 September 2024 · Articles, Brand, NDA, Partnerships, Trade secrets

Former Partners Paying Lip Service To Trade Secrets End Up In Court

Partnership With Starbucks Loses Gloss Over Trade Secrets Loss Red Flag When Partner Refuses To Sign NDA ? Just who had the idea first? Coffee flavoured lipstick and lip gloss. Balmuccino say Starbucks refused to sign an NDA in 2017 when they presented the coffee flavoured lipstick concept, later running off and developing it for themselves. […]

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29 August 2024 · Articles, Brand, Counterfeit, Sport

Fake Football Shirts Fair Play or Foul Play?

Footie shirt for £80 or £15? Counterfeit football shirts are big business But for who? The football clubs charge a fortune to use their brand logo. The recent Adidas deal has them paying £900m over 10 years to Manchester United. To recoup costs manufacturers put the prices up and up until the pips squeak. It […]

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Starbuds is too close to Starbucks never mind the dope smoking lady

2 July 2024 · Brand, Copyright, Trademark

Starbuds too close to Starbucks never mind the dope smoking lady

Starbuds too close to Starbucks never mind the dope smoking lady . Starbuds is smokin, but for how long? Starbuds are getting the publicity but the party will end and they could be liable for significant damages in compensation for all the sales made using this logo. It is no surprise that Starbucks is not […]

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Name Trademark search Nestle Crunch

26 June 2024 · Articles, Brand, Social Media, Trademark

Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously.

‘Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously’. Michael Hobbs. CHOOSE CAREFULLY If you are a small, specialist nutrition brand from Wigan, why would you knowingly step on the toes of food giants like Nestle, and call your product ‘Crunch’? ‘Why? Because name spaces – the […]

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