Exalt IP

Trade secrets

4 June 2024 · Articles, Patents, Trade secrets

The most valuable trade secret leaked – Google search algorithm

Well part of it. It is incredible how much value has been generated by the Google search algorithm since it was first coded in 1996. HOW DO YOU PROTECT IT?Clearly you do not want to publish the search algorithm as this would enable others to copy it. Patents are also not the answer as they […]

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30 May 2024 · Articles, Innovation, Knowledge, Trade secrets

How are you protecting your competitive advantage?

How are you protecting your competitive advantage? You know the stuff that makes you different, stand out, change the game? What would happen if you lost that magic? Creativity does not happen in a vacuum so how can you contain it and keep what is rightfully yours? How often have you heard this: ‘my people […]

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29 May 2024 · Articles, Entrepreneurship, IP Value, Knowledge, Trade secrets

‘I thought it was rude’. They were calling clients asking they join them at their new company!

This is the reality in most companies. Watch this business owner describe how ex- employees contacted his clients asking them to join them in their new venture. What else were they going to do? If the client list were defined as a #tradesecret and #contracts stipulated, they could not remove this, then there would have […]

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21 May 2024 · NDA, Trade secrets

Is An NDA Sufficient To Protect Trade Secrets?

The short answer is No! CASE LAW In the L’Oréal v Olaplex case the NDA language was found to be ambiguous. Also there are more cases in the USA where NDAs are not found to be sufficient or within reasonable measures. CONTRACTS Yes you do need NDAs but you also need specific contracts and a […]

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9 May 2024 · Innovation, Knowledge, Trade secrets

Where is the Knowledge Held in Your Business?

Where Does Your Business Hold Its Knowledge: In People’s Minds or within Systems? Most corporate knowledge is stored in the heads of employees, which means it leaves every day and occasionally does not return.

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19 April 2024 · IP Strategy, Trade secrets

How are your rivals gaining an edge over your business?

All is fair in love and war! The Wall Street Journal reporter Dana Mattioli. Is publishing a new book: ‘The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power’. The book reveals that Amazon hired employees from a rival (Trader Joe’s) to learn sales and profit information about product lines. The […]

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14 March 2024 · Articles, NDA, Trade secrets

Don’t show investors your Crown Jewels!

We have established that investors don’t like signing NDAs. Investors think it is not worth it because most of the companies they meet they will not invest in – so they have not got the time, or inclination. The response therefore is to keep the crown jewels to yourself. Have a deck and script that looks pretty […]

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