Exalt IP

Trademark

29 May 2024 · Articles, Entrepreneurship, Trademark

Think Ahead On Trademark Registration As Changes Are Not Free!

Think Ahead On Trademark Registration As Changes Are Not Free! WHERE WILL YOU BE IN 5 YEARSWhen registering your trademarks it is always worth spending the time thinking about where you will be within 5 years. MANAGE YOUR PARTNERSHIPS CAREFULLY‘Dry January’ was registered in 2013 for ‘educational purposes’, by a charity Alcohol Change UK. They […]

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16 May 2024 · Copyright, Entrepreneurship, Trademark

How Do I Copyright My Company Name?

The short answer is you can’t. The longer answer is you can protect your company name, brand, reputation, innovation, creativity and knowledge using intellectual property rights. You can protect your company name with trademarks. Copyright and Intellectual Property are used interchangeably but they should not be really. I am John Pryor, making IP accessible and […]

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12 March 2024 · Articles, IP Value, Trademark

Searching for IP case studies – dig deeper

IP is hidden from view The thing about IP is that it is not visible and the disasters are often swept under the carpet. Consider the #VW #RollsRoyce #BMW trademark issue 25 years ago that no one has heard about. Here the IP was hidden from view in that the #trademark was held in another […]

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26 February 2024 · Articles, Trademark

What is in a name? The one you love is not always right.

Choose your trademark or brand name carefully Why? Because you do not want to attract the attention of Facebook, Paypal, Hugo Boss, Harrods or LVMH, worried about trademark similarity misleading their customers. Your trademark (registered or not), is the mark under which you do your business and you want it to reflect your product or […]

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23 February 2024 · Articles, Copyright, Design, Innovation, Trademark

What is Intellectual Property (IP) actually?

What does the intellectual property (IP) jargon mean? Why is there so much jargon in IP? What are the key IP terms? Too many people confuse the terms, because IP ‘jargonese’ is designed to keep us out! Think about it developing your own language provides barriers to entry and jobs for life. Education on IP […]

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7 November 2022 · Articles, IP Value, Trademark

What can Kanye West teach you about Intellectual Property?

A couple of key lessons in October 2022 apparently: 1. When signing a long term business deal with a partner make sure to clearly outline who will own the intellectual property after the relationship ends: In October Adidas broke up with Kanye terminating a multi $bn shoe partnership ……the Adidas lawyers made sure they were […]

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20 October 2022 · Articles, Trademark

Do I really need a trademark?

Trademark registration depends on your business objectives for that trademark: For example do you envisage that you will be trading in France in the next five years?

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