Exalt IP

competition

#compeition #movingjobs #noncompetes #knowhow

20 November 2023 · Innovation, IP Value, Trade secrets

What happens if your people go to your competitor?

Your staff will move to your competitor with your knowledge assets. What if they take others with them? People have a right to move jobs. They do not have a right to take your (defined) #secrets and #confidentialinformation with them.

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11 October 2022 · Articles

How do you price versus your rivals?

Aldi price match Tesco’s price match campaign vs Aldi is helping which business the most? The supermarket’s repeated value benchmarking of Aldi in a cost of living crisis may well be a ‘marketing case study in years to come’ Whether the two biggest supermarket players directly calling Aldi out as a price benchmark will eventually […]

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