Exalt IP

tradesecrets

8 October 2025 · Articles

CRM Data as a Trade Secret: Are You Protecting Your Most Valuable Asset?

Email addresses and phone numbers are generally readily available so they cannot be trade secrets. But non-public insights such as customer preferences, buying behaviour, pricing history, internal notes, and strategic relationship information, could qualify. Under UK and international trade secret laws information qualifies as a trade secret if it: – Is not generally known or […]

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18 July 2025 · Confidential Information, Contracts, NDA, Partnerships, Strategy, Trade secrets

“When an investor you pitched everything to, tells you they are now doing something competitive….It’s just a terrible feeling!”

“I Feel Kind Of Stupid Now,” Rugolo Added. “Because We Talked For So Long. I Met With Them so Many Times and Demo’d all Their People —Talking About All Our Ideas.” Not the first time and not the last! But how do you protect your business in this scenario? Jason Rugolo, founder and CEO of […]

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22 August 2024 · Articles, Trade secrets

Every Business Has Trade Secrets, Most Don’t Think They Have.

Every Business Has Trade Secrets, Most Don’t Think They Have. Trade Secrets We Don’t have Any Of Those It’s So Secret We Don’t Like To Talk About It It’s So Secret We Don’t Even Acknowledge It Sometimes trade secrets are kept so secret they do not officially exist. Most times trade secrets have not been […]

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7 March 2024 · Articles, NDA, Trade secrets

No NDA, No Play

Sometimes investors or partners say we are too busy we do not sign NDAs. Don’t work with them. No NDA, No Play

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23 November 2023 · IP Value, Trade secrets

How to acquire a $multi billion business for free?!

Microsoft just acquired OpenAI for free!!! They hired across the CEO other leaders and the vast majority of the people in the business. That is 10 years of expertise, know-how and trade secrets – lost just like that. How do you stop this happening to you? Put employment contracts in place to restrict what employees […]

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23 November 2023 · Innovation, IP Value

Are you leaking valuable assets from your business without realising it?

8h • Edited • Are you leaking valuable assets from your business without realising it? ‘They haven’t got their heads around what unrealised assets they have in their business’ Intanify interview: 23s snippet of the interview, with me by Intanify Head of Knowledge Management, Marios Georgiou. We walk through exactly why spending time discovering what […]

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#compeition #movingjobs #noncompetes #knowhow

20 November 2023 · Innovation, IP Value, Trade secrets

What happens if your people go to your competitor?

Your staff will move to your competitor with your knowledge assets. What if they take others with them? People have a right to move jobs. They do not have a right to take your (defined) #secrets and #confidentialinformation with them.

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5 March 2023 · Articles, Innovation

‘Our most valuable assets walk out the door each day’.

How to reduce the impact when your assets leave for good? More than 250,000 tech job layoffs in 2023 so far!As we all know big companies under pressure from investors move fast to demonstrate efficiencies and many have seen their stock rise following layoff announcements. Moving quickly means mistakes have been made and valuable assets […]

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31 December 2022 · Articles, IP Value

How strong is your weakest link?

Private images from your home shared by your robot vacuum cleaner! iRobot are not pleased with their image annotation service provider since the company or more likely a rogue employee shared private images (someone in the bathroom) from trials in people’s homes with MIT who then published them in an article on privacy. Not good […]

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what can you take when you leave the bank

8 December 2022 · Articles, Trade secrets

What can you take when you leave the bank?

Banks are very sensitive about loss of confidential information and know-how as it can be easily transferred to benefit a competitor. Financial services companies now cite trade secrets theft as a major worry and it seems a few of them are seeking to control losses using a range of means. I suspect this falls under risk management rather than business intellectual property, but it is certain that intellectual property can be used to defend against deliberate theft and misappropriation of confidential information especially when they are classified as trade secrets.

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