Exalt IP

Marketing

29 August 2024 · Articles, Brand, Counterfeit, Sport

Fake Football Shirts Fair Play or Foul Play?

Footie shirt for £80 or £15? Counterfeit football shirts are big business But for who? The football clubs charge a fortune to use their brand logo. The recent Adidas deal has them paying £900m over 10 years to Manchester United. To recoup costs manufacturers put the prices up and up until the pips squeak. It […]

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LEGO and Louis Vuitton brand collaboration

5 December 2022 · Articles, IP Value

Why do some brands have long legs?

How do you transform a family owned plastic children’s play brick business that is much copied and counterfeited into one that sits alongside luxury goods brands?

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27 June 2022 · Articles

Strong & Northern?

A powerful brand? Henderson’s Relish is a super tasty addition to any pie or even fish & chips. Sheffielder’s have a unique place in their affections for Henderson’s Relish, which has been made in Sheffield to a trade secret family recipe since 1885. It’s fame now stretches beyond the Sheffield city limits and is now […]

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27 June 2022 · Articles

Hot or cold branding ?

Branding is the most powerful and enduring IP right. You will be pleased to know that freeze branding is a less painful method of branding cattle. Whatever method you choose for your business it does not have to be painful, but…..if you do not checks before hand it could end up being so. The creative […]

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27 June 2022 · Articles

Twitter bots or Tesla share price ?

Apparently Elon Musk is not happy about the number of false accounts on Twitter and especially those run by automated computer programmes or bots. There is a chance that he will pull out of his deal to buy Twitter if they are not more forthcoming with answers to his due diligence questions on such false […]

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27 June 2022 · Articles

IP due diligence worth a proper look?

Imagine buying a car company and not being able to sell the cars? Even worse imagine having to explain to your board that yes you bought the car company but your biggest rival is now selling the cars! It’s not that funny when your IP due diligence has failed to such an extent that you […]

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27 June 2022 · Articles

Copyright lasts for how long?

Kate Bush will be ‘Running up that hill’ to the bank for the at least the next 33 years First released in 1985 and topping the charts again in 2022, Running UP That Hill earned the artist a reputed £0.25m last week. Copyright is all hers. Written and produced by Kate Bush, she still owns […]

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27 June 2022 · Articles

Are my photographs copyright protected?

Create any original content that does not use other’s rights then copyright is automatically granted in the UK Your website, brochures, diagrams, images, photos, lyrics, poetry etc. ​Copyright is a free to use intellectual property right in most jurisdictions and should be used widely to protect all original content such as algorithms, software, apps, platform, […]

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27 June 2022 · Articles

Want to know how large companies save money using IP?

The UK patent box scheme is an amazing innovation incentive for all UK based businesses with at least one patent. 50% of the companies claiming the patent box tax relief are based in London and 92% of the money is claimed by large companies! It is really important that smaller non London based companies get […]

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27 June 2022 · Articles

How do you protect business assets you cannot see or touch?

You cannot stub your toe or snag your clothes on intellectual property. Unlike the traditional business assets of 50 years ago the business assets of today require careful handling to prevent them spilling and being lost. ​What tools do you have to help develop and maintain the value of your intellectual property assets? We Can […]

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27 June 2022 · Articles

What does IP mean to you ?

We Can Help You so get in touch email john@exaltip.com or call +447587885131 for a Confidential and Free Initial Chat or check www.Exaltip.com for more information.

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27 June 2022 · Articles

How do you protect creativity?

Research carried out for the V&A museum has shown that: 82% of Britons (over 44 million of us) consider ourselves to be creative in some form, and 57% believe that creativity is important to us. IP not only protects ‘creativity’ and innovation it also provides a mechanism to safely share it and receive the rewards. Know your […]

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