Exalt IP

Marketing

27 June 2022 · Articles

Real cost of counterfeits – lives?

It might be too good to be true What does it matter anyway? Well …. fake food, drugs, mechanical and electrical items can cause direct harm. But more seriously counterfeiting is low risk way for organised crime and terrorists to raise funds for their nefarious activities. Look carefully before you ‘leap’ and hand over the […]

Read More

26 June 2022 · Articles

How important is trust?

Is trust is the beating heart of a business or brand ? Yorkshire has been crowned as the most trustworthy accent in the UK, with a recent study finding it to be ‘intelligent’ and ‘calming’. The accent was also found to be motivating and top for customer service ​ So the Yorkshire accent is trustworthy We Can […]

Read More

26 June 2022 · Articles

Trust vs performance what matters most?

If you lose trust in your favoured brand, business provider what happens? ​Do you measure trust in your business? https://youtu.be/kJdXjtSnZTITrust is an intangible asset. Trust takes time and effort to earn. It can be lost or diminished in a heart beat. We Can Help You so get in touch email john@exaltip.com or call +447587885131 for […]

Read More