
2 July 2024 · Articles, Sport
First Ever Black African Tour de France Stage Winner.
First Ever Black African Tour de France Stage Winner
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2 July 2024 · Articles, Sport
First Ever Black African Tour de France Stage Winner
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1 July 2024 · IP Culture, IP Education, IP Strategy, IP Value, Knowledge, Trade secrets
AI tools are so powerful that they can join the dots and identify your Trade Secrets even before you have identified them!
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27 June 2024 · Innovation, IP Strategy, Knowledge, Knowledge Transfer, Trade secrets
THE MOST IMPORTANT STUFF IS NOT IN THE PATENT It is held in the head of the operator. This is the know-how that makes the system work at all times. It may be the 30 year veteran who just knows (by the change in the sound of the machine) that it is time to add the ingredient!
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26 June 2024 · Articles, Brand, Social Media, Trademark
‘Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously’. Michael Hobbs. CHOOSE CAREFULLY If you are a small, specialist nutrition brand from Wigan, why would you knowingly step on the toes of food giants like Nestle, and call your product ‘Crunch’? ‘Why? Because name spaces – the […]
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25 June 2024 · Innovation, Partnerships, Patents, Trade secrets
Having a clear list of your Trade Secrets upfront helps.
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23 June 2024 · Brand, Social Media
Why Is It Important For Social Media Influencers To Choose The Right Name? Think twice before you choose a social media name. Do some research ask someone like Exalt IP to help you search. It might well save you a whole host of trouble later.
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20 June 2024 · Articles, Trade secrets
It is an unavoidable fact that trade secrets litigation is on the rise and also that relationships end in dispute. It is sensible to make some preparations.
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12 June 2024 · Entrepreneurship, Innovation, IP Strategy, Knowledge Transfer, Tech Transfer
Attract the best talented AI coders to come and live and work in your area, AI will then be transferred to local people and companies, helping the economy.
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6 June 2024 · Articles, IP Culture, IP Strategy, M&A Due Diligence
The best M&A Due Diligence includes a thorough assessment of the organisation’s intellectual property management, strategy and culture. Value at Risk Intellectual property risks can be costly. They include: Not owning the Brand rights to go to market; Hidden Litigation threats; Diminished Competitive Advantage; Weakened Software; Inability to sell the product in the current form. […]
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4 June 2024 · Articles, Patents, Trade secrets
Well part of it. It is incredible how much value has been generated by the Google search algorithm since it was first coded in 1996. HOW DO YOU PROTECT IT?Clearly you do not want to publish the search algorithm as this would enable others to copy it. Patents are also not the answer as they […]
Read More4 June 2024 · Articles, Copyright, Trademark
Its not Just Scarlett Johansson and her voice. Celebrities are under fire with their reputations at stake. Fake celebrity product endorsements are realistic and believable. Political influence We will see wave after wave of fake political endorsements from celebrities during this year of global elections, with real power to influence voter behaviour. Donate to a […]
Read More30 May 2024 · Articles, Innovation, Knowledge, Trade secrets
How are you protecting your competitive advantage? You know the stuff that makes you different, stand out, change the game? What would happen if you lost that magic? Creativity does not happen in a vacuum so how can you contain it and keep what is rightfully yours? How often have you heard this: ‘my people […]
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