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Name Trademark search Nestle Crunch

26 June 2024 · Articles, Brand, Social Media, Trademark

Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously.

‘Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously’. Michael Hobbs. CHOOSE CAREFULLY If you are a small, specialist nutrition brand from Wigan, why would you knowingly step on the toes of food giants like Nestle, and call your product ‘Crunch’? ‘Why? Because name spaces – the […]

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6 June 2024 · Articles, IP Culture, IP Strategy, M&A Due Diligence

How Important is IP Culture in M&A Due Diligence?

The best M&A Due Diligence includes a thorough assessment of the organisation’s intellectual property management, strategy and culture. Value at Risk Intellectual property risks can be costly. They include: Not owning the Brand rights to go to market; Hidden Litigation threats; Diminished Competitive Advantage; Weakened Software; Inability to sell the product in the current form. […]

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4 June 2024 · Articles, Patents, Trade secrets

The most valuable trade secret leaked – Google search algorithm

Well part of it. It is incredible how much value has been generated by the Google search algorithm since it was first coded in 1996. HOW DO YOU PROTECT IT?Clearly you do not want to publish the search algorithm as this would enable others to copy it. Patents are also not the answer as they […]

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4 June 2024 · Articles, Copyright, Trademark

AI voice and video cloning will dupe us all.

Its not Just Scarlett Johansson and her voice. Celebrities are under fire with their reputations at stake. Fake celebrity product endorsements are realistic and believable. Political influence We will see wave after wave of fake political endorsements from celebrities during this year of global elections, with real power to influence voter behaviour. Donate to a […]

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30 May 2024 · Articles, Innovation, Knowledge, Trade secrets

How are you protecting your competitive advantage?

How are you protecting your competitive advantage? You know the stuff that makes you different, stand out, change the game? What would happen if you lost that magic? Creativity does not happen in a vacuum so how can you contain it and keep what is rightfully yours? How often have you heard this: ‘my people […]

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