Exalt IP

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19 August 2022 · Articles

Can I use someone else’s work in my own?

Can I use someone else’s copy or content in my ad, article, post or comedy show? The general answer is no. Not without permission. If you are using work that is under copyright, you should get permission in writing from the owner or their agent first. A show that had been running at Edinburgh Fringe […]

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19 August 2022 · Articles

What do investors want to know about our IP?

Firstly that you have some IP ! Investors want to know that there are barriers to someone else easily copying your business and running off with your success. Just having thought through how you can defend your competitive advantage; your unique differentiators and your ‘secret sauce’ will help. Moats, castle walls, barbicans, draw bridges etc […]

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19 August 2022 · Articles

Do I want my brand to be an action word ?

NO ! It may feel like success to get the world ‘googling’ or ‘hoovering’ or ‘velcroing’ but from an IP protection perspective if a word becomes generic then it is difficult to protect with a registered trademark (R) Please watch this humourous video from the Intellectual Property lawyers at Velcro asking you to use ‘hook […]

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19 August 2022 · Articles

Do I need to register my trademark?

If someone else sets up a business in your company name confusing your customers and taking revenue what will you do? Well it is easier and cleaner to point to the registered trademark than to have to demonstrate the right to use the name through your gathered evidence of use. Trademark registration is not essential but […]

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18 August 2022 · Articles

Does company registration give me rights to trade under that name?

Does company registration give me rights to trade under that name? There is a belief that registering a business name at Companies House (UK) provides the rights to trade under that name, however a Company House registration alone, may not provide sufficient rights. Registering a company name does not automatically protect it by trade mark […]

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18 August 2022 · Articles

Are trade secrets important?

Trade secrets protect competitive advantage.Loss of trade secrets can lead to loss of business. 82% of executives agree that proprietary information (trade secrets) is essential to their business value. An informed workforce, good contracts and practices make all the difference to retaining and protecting trade secrets. Remember with trade secrets you cannot regain a trade secret once it has […]

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18 August 2022 · Articles

What is my Intellectual Property worth?

Your IP does have value and it is worth something. It should provide value to your business by excluding competitors, staking legitimate claims to what is yours and providing an indication about your creativity and innovation to your stakeholders. The external value of your IP will vary depending on who the ‘buyer’ is, and here […]

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18 August 2022 · Articles

How does Intellectual Property help a business?

Intellectual Property can help a business to protect competitive advantage, defend market share and support growth. The link between growth and intellectual property is very clear.McKinsey research says the top growth companies (growing at 20%) invest 2.6 x more in intangibles (protected by intellectual property) than low growers. The key step for any business is […]

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18 August 2022 · Articles

Exalt IP experts in business Intellectual Property

This brief video explains what we do at Exalt IP, the clients we serve and the problems we solve. Please take a minute or two to watch and then kindly provide me with some feedback – thank you. Exalt IP experts in business Intellectual Property. Get in touch for a Confidential, Free No Obligation Initial Review Book Here or […]

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16 July 2022 · Articles

“I had to borrow a spectator’s chair to reset my shoulder”

Overall Tour de France victory contender Primož Roglič suffered a dislocated shoulder after crashing on the cobbles during stage 5 of the Tour de France: “I lost time because I had to borrow a spectators chair to put my shoulder back in” The Tour de France has to be one of the toughest sporting events in […]

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27 June 2022 · Articles

Strong & Northern?

A powerful brand? Henderson’s Relish is a super tasty addition to any pie or even fish & chips. Sheffielder’s have a unique place in their affections for Henderson’s Relish, which has been made in Sheffield to a trade secret family recipe since 1885. It’s fame now stretches beyond the Sheffield city limits and is now […]

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27 June 2022 · Articles

Hot or cold branding ?

Branding is the most powerful and enduring IP right. You will be pleased to know that freeze branding is a less painful method of branding cattle. Whatever method you choose for your business it does not have to be painful, but…..if you do not checks before hand it could end up being so. The creative […]

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