Exalt IP

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19 August 2022 · Articles

Patents only last 20 years, so what?

The life of a patent is 20 years. This is great if it gives you sufficient time to make a return on your investment. Some innovations take a while before it is their ‘time’. Take VW’s patent EP0913751B1 Autonomous vehicle and guiding method for an autonomous vehicle. Whilst useful and protecting great innovation this patent expired in […]

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19 August 2022 · Articles

Something for your head sir?

Barbers are being trained to identify signs of mental health problems and help prevent suicide by recommending direct support. Suicide touches many lives and has recently reared its head closer to me than is comfortable. The Lion’s Barber Collective has been working on training barbers for several years now. Congratulations then to Gymshark who this week opened […]

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19 August 2022 · Articles

Why search before choosing a brand name?

A thorough search online is important before you decide upon your new brand name. It is easy to get carried away with the energy of the brand creation process hoping that it will all be ‘alright on the night’. I recommend checking early on in the process before too much emotion has been attached to […]

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19 August 2022 · Articles

How much of your IP is leaking away ?

The thing about IP is that it leaks very easily – think about ice on a hot day. What steps are you taking to reduce IP leakage? Contracts with employees, customers, suppliers, partners ?Training of employees?Policies?​ We Can Help You. Get in touch for a Confidential, Free No Obligation Initial Review Book Here or check […]

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19 August 2022 · Articles

Preventing suicide one haircut at a time

Suicide is the leading cause of death for men under 50. It touches all of us eventually in someway leaving those close to wonder what could I have done differently? Tom Chapman is a Torquay-based barber who lost a friend to suicide and has made it his mission to propel the stigma of mental ill […]

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19 August 2022 · Articles

Is IP law different overseas?

22 years ago a business man registered the Manolo Blahnik trademark in China and it has taken the business 22 years to win it back! (Manolo Blahnik is a Spanish shoe brand made very famous by ‘Sex in the City’), China has had a different approach to IP than other countries, which may require prior use or intent […]

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19 August 2022 · Articles

Can I Trademark a Colour  ?

Yes and No! To some Cadbury did indeed hit a purple patch earlier in the month when they secured the colour purple for their chocolate bars.The High Court allowed Cadbury to claim the colour purple as it’s trademark on the 5th July. The important factor being the ‘acquired distinctiveness’ in the mind of the consumer.Supported by […]

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19 August 2022 · Articles

Is your IP ready for new markets?

Expanding into new markets? Then consider your IP position IP can help you:Build and defend market share Accommodate your Global, Regional or Local ambitionsWork with partners Expand in the Same Field or Earn in Different (technical) Fields ​We Can Help You. Get in touch for a Confidential, Free No Obligation Initial Review Book Here or check www.Exaltip.com email john@exaltip.com or call […]

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19 August 2022 · Articles

A trade secret lasts how long?

……. as long as it is kept a secret ! A patent lasts 20 years A trademark can go on forever as long as it is kept alive Likewise a trade secret can last a long time as long as it is kept a secret just like the Coca Cola recipe! (Caveat – just remember […]

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19 August 2022 · Articles

How do I protect software with IP?

You can you protect your software with IP but it is a blended approach to IP protection that is important. This will include registered rights like trademarks and also designs and copyright. It may include patents if there is a technical effect from the software. It might include trade secrets to protect for example the […]

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19 August 2022 · Articles

How much do I need to know about IP?

As much as is relevant for your business, the competitive marketplace and your stage of development. Businesses come to me with one of three problems:Not sure how IP can help / Confused about the types of IPBeen caught out, eg lost a trademark, ex colleagues setting up in competitionExciting new growth opportunities, e.g. new markets, countries, partnersIf […]

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19 August 2022 · Articles

Do investors care who owns our IP?

Yes. Having IP is important to investors as it provides confidence that there are barriers to competitors copying your business. Clean title for the IPHaving full ownership of that IP is even better, simply because it is assumed that the IP will be valuable and at some stage there may be a change which requires […]

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