29 August 2024 · Articles, Brand, Counterfeit, Sport
Footie shirt for £80 or £15? Counterfeit football shirts are big business But for who? The football clubs charge a fortune to use their brand logo. The recent Adidas deal has them paying £900m over 10 years to Manchester United. To recoup costs manufacturers put the prices up and up until the pips squeak. It […]
Read More22 August 2024 · Articles, Trade secrets
Every Business Has Trade Secrets, Most Don’t Think They Have. Trade Secrets We Don’t have Any Of Those It’s So Secret We Don’t Like To Talk About It It’s So Secret We Don’t Even Acknowledge It Sometimes trade secrets are kept so secret they do not officially exist. Most times trade secrets have not been […]
Read More22 August 2024 · Articles, Cyber Security, Trade secrets
Most Bank Robberies Are Insider Jobs Most Trade Secret Robberies Are Insider Jobs. Trade Secrets Are Hidden In Plain Sight. What Are Your Trade Secret Blind Spots? Insiders know what your valuable code is and how to access it. They know how to copy the customer list with pricing and contract details. They know about […]
Read More20 August 2024 · Articles
80% Of The Value Of Any Business Is Now Intangible Protected By Intellectual Property. The IP Strategy Supports Competitive Advantage, Drives Growth, Maintains Cash Flows, Secures Investment, Provides Monetisation Opportunities. The IP Strategy protects and enhances the Brand, Reputation, Innovation, Creativity and Knowledge of the business. IP Strategy underpins the corporate strategy and adjusts as […]
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2 July 2024 · Articles, Sport
First Ever Black African Tour de France Stage Winner
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26 June 2024 · Articles, Brand, Social Media, Trademark
‘Naming is one of the most difficult things you’ll do, because big brands defend their name vigorously’. Michael Hobbs. CHOOSE CAREFULLY If you are a small, specialist nutrition brand from Wigan, why would you knowingly step on the toes of food giants like Nestle, and call your product ‘Crunch’? ‘Why? Because name spaces – the […]
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20 June 2024 · Articles, Trade secrets
It is an unavoidable fact that trade secrets litigation is on the rise and also that relationships end in dispute. It is sensible to make some preparations.
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6 June 2024 · Articles, IP Culture, IP Strategy, M&A Due Diligence
The best M&A Due Diligence includes a thorough assessment of the organisation’s intellectual property management, strategy and culture. Value at Risk Intellectual property risks can be costly. They include: Not owning the Brand rights to go to market; Hidden Litigation threats; Diminished Competitive Advantage; Weakened Software; Inability to sell the product in the current form. […]
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4 June 2024 · Articles, Patents, Trade secrets
Well part of it. It is incredible how much value has been generated by the Google search algorithm since it was first coded in 1996. HOW DO YOU PROTECT IT?Clearly you do not want to publish the search algorithm as this would enable others to copy it. Patents are also not the answer as they […]
Read More4 June 2024 · Articles, Copyright, Trademark
Its not Just Scarlett Johansson and her voice. Celebrities are under fire with their reputations at stake. Fake celebrity product endorsements are realistic and believable. Political influence We will see wave after wave of fake political endorsements from celebrities during this year of global elections, with real power to influence voter behaviour. Donate to a […]
Read More30 May 2024 · Articles, Innovation, Knowledge, Trade secrets
How are you protecting your competitive advantage? You know the stuff that makes you different, stand out, change the game? What would happen if you lost that magic? Creativity does not happen in a vacuum so how can you contain it and keep what is rightfully yours? How often have you heard this: ‘my people […]
Read More29 May 2024 · Articles, Health and Wellness
In 1970 one in ten British adults was living with obesity; now it is almost one in three. Obesity is the second biggest cause of cancer. Obese people are 5 more likely to get diabetes. Diabetes costs the UK £23bn a year. Studies show diabetes can be reversed by changing what we eat! I attended […]
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