Exalt IP

Articles

9 July 2025 · Articles

How do you know when a patent has expired? Sales fall $12bn in two years.

When pharma patents expire sales drop off a cliff. From $21bn to $14bn to $9bn in two years for AbbVie’s Humira. The reason: generics jump in and replace branded product. The pharma industry is facing a very steep fall of the patent cliff in the next two years, with expected $150bn drop in sales. Challenging […]

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8 July 2025 · Articles

Ferrari Testarossa trademark annulled for lack of use now reinstated

In 2017 Kurt Hesse argued that Ferrari had not made genuine use of the Testarossa trademark between 2010 and 2015. The court agreed and revoked the trademark, citing a lack of commercial activity under the name during that period. 2nd July 2025 the court over turned this earlier ruling, because although not making new cars […]

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7 July 2025 · Articles

Comet sounds like a great name for a start up until….

Another similar business is green lighted to use the name as well You might even have a registered trademark but if Facebook decide to use your trademark Meta what are you really going to do? The current case in the US has Perplexity AI launching consumer-based a search platform called ‘Comet’, which has caused consternation […]

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4 July 2025 · Articles

AI knows Djokovic is tired or injured before he does

The Wimbledon Tennis Championship is in full swing. Djokovic looks increasingly like a champion again. We now know that massive data analysis is table stakes for professional athletes these days, but what if your competitors could identify your in-game weakness before you? Many sports arenas use a series of cameras and technology like Hawk-Eye to […]

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3 July 2025 · Articles

Patents just an expensive wall hanging or something else?

Are patents just an expensive wall hanging or do they have more value? Nowadays you must have very clear objectives for every patent, otherwise they can just become expensive pictures on your office wall. Would you invest £30,000 per square foot in a certificate that has a 70% chance of being cancelled when challenged? The […]

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1 July 2025 · Articles

Executives jumping ship. Who keeps the treasure?

The recent Columbia Sportswear case accused two executives of taking thousands of files to a competitor. These files included strategy documents, pricing files, and detailed competitor comparisons. This case serves to illustrate the the growing complexity – and risks – facing companies navigating executive exits and data migration. What is your strategy to keep your […]

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30 June 2025 · Articles

There is a Big Crevasse. Yes, I know just keep straight!

According to Meteo-Alpes the weekend of 29th June 2025 saw the highest ever altitude (5136m) where the temperature is zero degrees (zero-degree isotherm). Rising temperatures is causing significant concern among glaciologists, as it accelerates the melting of glaciers and the thawing of permafrost. This, in turn, increases the risk of landslides in the Alps. This […]

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25 June 2025 · Articles

io is no more. $6.4bn for the wrong brand!

AI battles amongst the silicon six took an interesting turn yesterday. Even $6.4bn gets it wrong: io cannot use ‘io’ any more following a dispute with trade mark holder iyO (Google). iyO wanted a partnership with io but when spurned they sued for trade mark infringement instead! Ostensibly a trade mark dispute between Google (iyO) […]

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25 June 2025 · Articles

People risk more than doubles in the last year!

BDO Global Risk Landscape 2025 A couple of things that caught my eye: People: More than a quarter of executives (28%) said talent or people capacity is a top three risk, up from 12% in 2024. Cyber. 25% of CEOs report cybercrime as a top three risk with some industries more vulnerable than others. Professional […]

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24 June 2025 · Articles

Hot dog indeed trade secrets theft!

Is Trade Secrets theft the wurst that can happen to Hormel? It’s a banger for sure $12bn Hormel former director of operations transfers is accused of sizzling away confidential information via his Hotmail. Hot dogs trade secret theft whatever next a talking dog ? Sausages….:)

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