Exalt IP

Articles

5 March 2023 · Articles, Innovation

‘Our most valuable assets walk out the door each day’.

How to reduce the impact when your assets leave for good? More than 250,000 tech job layoffs in 2023 so far!As we all know big companies under pressure from investors move fast to demonstrate efficiencies and many have seen their stock rise following layoff announcements. Moving quickly means mistakes have been made and valuable assets […]

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30 January 2023 · Articles

When to register your trademarks?

The Day Before New product launches should be in stealth mode and that means registering brand assets in a secretive way too. Did Amazon register Wholefoods brand assets before their acquisition was completed? Yes they had to, but they did so in stealth mode and they used other names and addresses until the acquisition was […]

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25 January 2023 · Articles, Copyright

What is Passing Off?

Even if you are called Harold a launching your business called ‘Harolds’ using the same font and the gold and green colouration as ‘Harrods’ the luxury department store is not going to work too well. Passing off is where a business sells goods or services under the pretence that they are the those of another. […]

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25 January 2023 · Articles, Trade secrets

Should I insist on an NDA?

Yes Would you lend someone your car without it being insured? Why would you then share your confidential information, secret sauce, how you achieve competitive advantage etc. all resting on the hope that the receiver of that information will not take it elsewhere? They may not even share it deliberately, they may do it without […]

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3 January 2023 · Articles, Innovation, IP Value

Alpha dog on your side or Wolfpack on your trail?

Start-Up Intellectual Property can be either. Get your start up business intellectual property right and it will bark for you, and send warning that you have your intellectual property sorted. Leave intellectual property too late in your success and you will make it easy for the poachers, copycats and intellectual property wolves to feast on […]

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31 December 2022 · Articles, IP Value

How strong is your weakest link?

Private images from your home shared by your robot vacuum cleaner! iRobot are not pleased with their image annotation service provider since the company or more likely a rogue employee shared private images (someone in the bathroom) from trials in people’s homes with MIT who then published them in an article on privacy. Not good […]

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18 December 2022 · Articles

Patented love potions and snake oil?

I don’t think so Walking through the recently developed Kings Cross area of London yesterday I came across this old Victorian advert. ‘Patented love potions and snake oil. Instantaneous cure for all afflictions. Good for man and beast’! Just because it was patented it does not mean it is good! The pharmacy must have been […]

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18 December 2022 · Articles, Innovation

Patents in the world cup football?

It’s all kicking off No longer a bunch of plastic shapes stitched and glued together this year’s FIFA World Cup football is a technological powerhouse as well Using technology developed by German company Kinexon the ball can now accurately measure that Luis Chavez struck the ball at 121.69 kmh to score against Saudi Arabia. It […]

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