16 June 2025 · Articles
Danish charity for Canadians with type 2 diabetes? Semaglutide is the active ingredient in the medications Ozempic, Rybelsus, and Wegovy. These are the drugs that have transformed the Danish economy over the last 5 years thanks to the inventions from Novo Nordisk. Ozempic sales are running at $41bn pa. But someone forgot to pay $450 […]
Read More16 June 2025 · Articles
Pizza deliveries to the Pentagon doubled before the US invasion of Panama and Desert Storm. Last Thursday evening ‘Pizza Intelligence’ tracked a spike in pizza orders to the Pentagon, also that the Thursday bar traffic was notably lower than normal (then Israel launched military attacks in Iran). Non-public, non-material information can be valuable in combination. […]
Read More12 June 2025 · Articles
Starbucks is now focussed on the “human touch” as a key intangible asset in its brand revival strategy. This is part of the company’s “Back to Starbucks” initiative designed to turnaround its fortunes. The Marlow Starbucks has always been one of my fave’s with friendly and engaging staff who care. This even when the roof was leaking and before […]
Read More12 June 2025 · Articles
Businesses are worried about what information and trade secrets will be sucked up by their AI model. You cannot ignore AI at risk of losing out: reports written in seconds that previously took weeks! So, what can you do? Capture, classify and tag your information. First you need an information classification system. The UK government […]
Read More9 June 2025 · Articles
Cambridge Graduate Richard Ho, 36, faces up to 10 years if found guilty of stealing and then employing Headlands Tech Holdings trade secrets via his new trading firm One R Squared. The allegation centres on Headland Tech’s proprietary source code, the development of which took years and cost more than one billion dollars and has […]
Read More9 June 2025 · Articles
Do you know the competitors who have declared war against your business? War has changed massively with drones and Ai systems now able to take out a third of the Russian naval fleet. Defence expert and government advisor Fiona Hill, last week said Russia is at war with the UK, using influence operations, cyber attacks […]
Read More6 June 2025 · Articles
Attackers are coaxing your people to reveal information useful for their attack. UK HMRC just revealed that stolen personal information was used to access 100,000 taxpayer accounts and defraud HMRC out of £47m! M&S was hacked after employees were ‘scammed’ into revealing enough information for the hackers to contact IT to reset their security and […]
Read More6 June 2025 · Articles
YYou build the tool to predict sales. The process anonymises names and emails and complies with GDPR – all good. However, it includes that highly sensitive (trade secret) sales proposal with special (‘most favoured nation’) pricing. Everyone gets access to this pricing data. This ‘secret’ quickly becomes known internally and externally! Why? because you have […]
Read More29 May 2025 · Articles
How about both knowledge and imagination together? Now that would be powerful. Knowledge, Imagination and Innovation are all powerful intangible assets. Organisations that develop knowledge and stimulate imagination will be more innovative. Applying creativity and imagination to knowledge that has been captured and shared will be more successful. Think of the $6.4bn price paid for […]
Read More29 May 2025 · Articles
If You Don’t Capture Your Information and Trade Secrets Someone Else Will. Most of my clients have vast quantities of valuable information and trade secrets. Most of it is memorialised in people’s heads and not captured so it can be protected and as trade secrets. This is an issue when it retires or walks. Even […]
Read More23 May 2025 · Articles
Does your trade secret have value by virtue of being secret? From Maureen Daly, Partner at Pinsent Masons: ‘Zagg could not explain why its ‘trade secret’ had ‘independent economic value…from not being generally known’. ‘if it could not prove that its information has ‘commercial value because it is a secret’, then it would not be deemed […]
Read More22 May 2025 · Articles
$6.4bn in one year no product just ideas When Jony met Sam Sir Jony Ive British designer of the iPhone, Apple watch and MacBook met Sam Altman about 2 years ago, then about a year ago they decided to form a company and call it io. Jony decided to recruit 55 of his mates who […]
Read More