Exalt IP

Articles

26 September 2025 · Articles

Are We Really This Vulnerable?

JLR £72m in lost daily revenue 100,000 workers jobs at risk £3.5 billion in revenue loss if production remains halted til November M&S £300m profit hit Co-op £206m revenue loss This raises a critical question: how many other UK firms are similarly exposed? Are we at apportioning blame too quickly? – M&S did not have […]

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24 September 2025 · Articles

Is Self-Exposure the Biggest Threat to your Trade Secrets?

(And …. does your partner know?) Let’s be honest 90% of your trade secrets will be lost through avoidable exposure: – An overly enthusiastic conversation at a conference – A departing employee with a USB stick full of know-how, research results, code etc. – A weak NDA – Working too closely and over-sharing with ‘partners’ […]

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24 September 2025 · Articles

Trade Secrets Fill The Gap Left by Patents in AI Protection

In March 2020, Neural Magic sued Meta and a former employee, for misappropriation of trade secrets. Neural Magic accused Meta of stealing machine-learning algorithms via Dr. Aleksandar Zlateski, an ex-employee who left to join Meta. The matter revolved around Meta’s publication of a software programme that contained the same proprietary algorithms developed by Neural Magic. […]

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22 September 2025 · Articles

Boeing’s $72m Trade Secret Misuse Destroyed Competitive Edge

August 25. Court finds Boeing interfered with electric plane startup Zunum and their misuse of Zunum’s confidential information destroyed Zunum’s competitive edge. It’s been to appeal twice now and it’s now 2:1 in favour of Zunum. It’s a salutatory lesson for the small guy. ‘HEY, WE ARE THINKING OF BUYING YOU, SHOW US WHAT YOU […]

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18 September 2025 · Articles

Losing Billion-Dollar Patents is Never Good for Share Price

In the world of big pharma, patents are more than just legal rights, they are strategic assets that protect competitive edge, innovation, and billions in revenue. AstraZeneca and Novo Nordisk take note. AstraZeneca’s Forxiga UK patent was just invalidated after a court ruled it lacked an inventive step. The NHS has spent some £300m a […]

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18 September 2025 · Articles

What does the EU Data Act mean for your Trade Secrets?

The EU Data Act came in to force last week 12th September 2025, it lays down general conditions where a business has a legal obligation to share data with another business. The Data Act provides a framework to balance data sharing with the need to preserve the protected nature of the data (including the protection […]

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17 September 2025 · Articles

Will Your IP Firm’s Merger Improve Quality of Service?

What Do IP Firm Mergers Mean for SMEs? – Noticed a change in the header of your IP law firm? – A few cheesy photos showing the two leaders of firms alongside a beaming private equity guy? – An article claiming your service will be so much better now ‘we have access to the skills […]

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16 September 2025 · Articles

Is your data more valuable than your patents and trademarks?

Or are your know-how and trade secrets more valuable? Data, trade secrets and know-how can be the fuel for competitive edge, especially in fast moving or knowledge intensive sectors. Think Amazon’s customer buying data; BCG’s consulting frameworks; the Google search algorithm. We cannot dispense with patents and trademarks they boost investor confidence, facilitate asserting your […]

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10 September 2025 · Articles

The real issue is not customer data, it’s keeping the business competitive.

‘The data loss at Jaguar Land Rover is like being punched in the face and having your legs broken’. Prof Ciaran Martin the former boss of the National Cyber Security Centre (NCSC), Prof. Martin says: ‘The loss of customer information is like someone breaking into your home when you are out and photocopying your bank […]

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10 September 2025 · Articles

Ben & Jerry’s. More Than Just a Logo?

Brand equity It’s not just about recognition or market share—it can also be about values, and emotional connection. When your brand includes your name it matters more. When Ben Cohen and Jerry Greenfield sold their ice cream business to Unilever in 2000, the deal included a unique provision in the sale contract which was the […]

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