Exalt IP

Articles

5 September 2025 · Articles

Yes, I Have Trade Secrets, No I Can’t Defend Them

Most SMEs I speak to have trade secrets. They just don’t call them that. 💡 It’s the pricing algorithm you’ve fine-tuned over years.💡 The customer insights buried in your CRM.💡 The supplier relationships that give you an edge.💡 The undocumented know-how your team uses every day.💡 The data you’ve collected that no one else has.💡 […]

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2 September 2025 · Articles

AI Gold Rush and the Enormous Code Break

“Why settle for one six-figure job when you can have three?” AI Engineers are the Gold Rush Cowboys of Tech, jumping from one job to the other in return for enormous sign on bonuses. Each one equipped with a laptop, a GitHub profile, and a deep disdain for legacy code. While Zuckerberg is going crazy, […]

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4 August 2025 · Articles

Am I bothered? Someone is monetising my secrets.

Facebook knows you are pregnant before you do! You share a multitude of public signals, previously noise but now these are highly valuable nuggets. The analysts know about your acquisition before you tell them! SEO experts know how to work out Google’s SEO ranking factors from thousands of test pages. AI tools are now piecing […]

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29 July 2025 · Articles

Easy Trade Mark not so for Stelios or The Daily Telegraph!

The Daily Telegraph has managed to mangle its piece on the use of ‘easy’ in trade marks today by calling it a ‘copyright’ battle! The general rule is do not include ‘easy’ in your brand name unless you want a call from Stelios and his army of lawyers – just ask pop group Hard Life […]

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25 July 2025 · Articles

Patents and Trade Secrets Go Hand in Hand for ‘Pharma’ Companies

Most of us are familiar with biologic medicines from taking flu vaccines and covid treatments. Biologics present a wave of breakthrough medicines for cancer, diabetes, arthritis etc. Biologic companies include Amgen, Roche / Genentech and AbbVie. Biologic manufacturers quickly realised that patenting everything connected to making biologics was not sensible, because certain knowledge developed over […]

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22 July 2025 · Articles

We spend a million a year on patents and nothing on trade secrets!

This approach is good for the patent attorneys but how good is it for your business? What this statement says is that ‘we do not have any proprietary information worth protecting’……. ‘no data, no strategy documents, no test results, no launch plans that we value enough to protect’. This statement is never true. Is business […]

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18 July 2025 · Articles

6.5m people’s data stolen in the Coop hack but that’s not the story!

Business wants you to focus on the smokescreen 1 in 10 of the UK population had data stolen from the Coop! The hackers no doubt sold the credit card and DoB info on the dark web What the Coop is not saying is how their strategy documents, competitive intelligence, pricing and supplier details have been […]

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15 July 2025 · Articles

‘The Error Exists between the Keyboard and Screen’!

Blame it on the new boy Sensitive UK government data emailed on excel spreadsheet, breached and leaked on Facebook. The UK government says: ‘this was a clear breach of data protection protocols by a junior defence official’! The database contained 33,000 records and the confidential information (names, email addresses and phone numbers and father’s names) […]

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14 July 2025 · Articles

Dope Wimbledon champions, how about cycling?

Cycling 108 miles at 30mph average speed! Both men and women’s Wimbledon singles champions in 2025 have served doping bans! This doping fact is barely whispered, why? Yet if I was to say ‘yesterday was the second fastest Tour de France stage ever’ you know what the immediate response would be! ‘They are all taking […]

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11 July 2025 · Articles

Intangibles an increasingly important investment as a % of GDP

Intangible investment (as a share of GDP) surpassed tangible investment (as a share of GDP) for the first time in 2009, and the gap has been widening ever since. World Intangible Investment Highlights 2025, WIPO Intangible investment grew well over three times faster than tangible investment between 2008–2024. Software and data make up the fastest […]

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9 July 2025 · Articles

Iron Man exhausted but happy!

“John Pryor you are iRon-man” golden words from the compere at IRONMAN Switzerland, July 2014. It wasn’t fast and it certainly wasn’t pretty, but we did it, two years after committing during the London Olympics exuberance. Naively I enjoyed the bike far too much, convinced this was THE day when it all came together. Then […]

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