Exalt IP

Articles

11 October 2022 · Articles

How do you price versus your rivals?

Aldi price match Tesco’s price match campaign vs Aldi is helping which business the most? The supermarket’s repeated value benchmarking of Aldi in a cost of living crisis may well be a ‘marketing case study in years to come’ Whether the two biggest supermarket players directly calling Aldi out as a price benchmark will eventually […]

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9 October 2022 · Articles, Personal

Edale Skyline

I am lucky to have friends who will join me on escapades like this. We chose a cool and generally sunny day which was perfect for the Edale Skyline, a circular run across the peaks surrounding the beautiful Edale Valley. A tiring yet rewarding challenge and back in time for lunch (late)! How did you […]

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1 October 2022 · Articles

Want to know why value from IP requires more than just patents?

Sign up to my workshop at the Canada-UK Chamber of Commerce: 4th October 2022 The Canada-UK Chamber of Commerce invites you to a virtual workshop with Exalt IP titled ‘Why value from IP requires more than just patents.’ Click here to register “We are moving away from a classic patent driven IP model” Bill Lafontaine […]

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1 October 2022 · Articles

Does your Intellectual Property contribute to your bottom line?

How Innovative is your Business? Take the test to find out how you stack up on innovation and how well you use Intellectual Property to contribute to your bottom line. We are working with Claritas Tax to help business make the most of their innovation and intellectual property. This is why Claritas Tax have created […]

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what are trade secrets so important

29 September 2022 · Articles

Why are trade secrets important?

Trade secrets can help a business: • To build and maintain competitive advantage • Increase security for customers, investors, employees, and partners

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27 September 2022 · Articles

What do investors look for in your Intellectual Property?

Why does intellectual property matter and do investors care? Last week I heard the Head of Intellectual Property at a Nasdaq $4.3bn business talk about what they look for when making their 4 x a year acquisitions: “When we see organised, readily available lists for the different intellectual property rights, it is a good indication […]

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